Dr. Michael Allen

CEO, Allen Interactions

Michael W. Allen has been a pioneer in the e-learning industry since 1975 and is currently the CEO of Allen Interactions and Allen Academy. He was the innovative force behind one of the most successful authoring tools ever created, Authorware, and our recently launched authoring and publishing system, ZebraZapps. Michael Allen has nearly 45 years of professional, academic, and corporate experience in teaching, developing, and marketing interactive learning and performance support systems. He has led teams of doctorate-level specialists in learning research, instructional design, computer-based training, and human engineering.

For decades, he has concentrated on defining unique methods of instructional design and development that provide meaningful and memorable learning experiences through “true” cognitive interactivity. He developed the advanced design and development approaches used at Allen Interactions for the past two decades, including CCAF-based design and the SAM process for iterative, collaborative development.

Michael is a prolific writer, sought-after conference speaker, and recognized industry leader. In 2011, he received ASTD’s Distinguished Contribution to Workplace Learning and Performance Award. In 2012 Michael was selected by The National Ethnic Coalition of Organizations (NECO) Advisory Committee as a recipient of the 2012 Ellis Island Medal of Honor. He holds M.A and Ph.D. degrees in educational psychology from the Ohio State University and is an adjunct associate professor at the University of Minnesota Medical School in the Department of Family Medicine and Community Health.

Michael Allen was the director of advanced educational systems research and development of Control Data Corporation’s famous PLATO computer-based education system used around the world. He was the founder, and former chairman of Authorware, Inc. and also the primary architect of Authorware Professional, which was based on Allen’s extensive research on creativity and creative problem-solving. It became a groundbreaking authoring tool combining power and ease of use, and ultimately the industry standard. Authorware, Inc. merged with Macromind/Paracomp to become Macromedia, which was later acquired by Adobe.

The Learning Journey

Teaching and marketing have surprisingly similar goals and challenges. They can both be maximally successful by considering bot the needs to inform and to address the whole of the individual, including their affective state.

Just recognizing that we tend to make decisions emotionally first and then support our preferred decision through logic and rational thought provides us guidance on how to market and train effectively.

Join Dr. Michael Allen to discover how these two worlds coexist, and can ultimately help each other towards a future that promotes prosperity, safety, and success for all. 

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